I was recently watching the series "Buffy the Vampire Slayer" on Hulu. Just today, they stopped showing season two and the only place to watch it is the WB's website. Presumably the WB is trying to maximize their revenue by bringing the advertising dollars directly to them rather than licensing to Hulu. Well, I don't know exactly how the business works but I suspect it is failing because here's what has happened.
The WP player sucks quite a bit, not as bad as ABC's player, but it is WAY worse than Hulu. Hulu's played in higher quality, without skipping every 120 seconds and correct commercial breaks ... seriously, the people who made the show can't find the commercial breaks as well as Hulu. So, I will watch one, MAYBE two more "Buffy's" on your crappy player, only until I get the DVD from Netflix. I assume that this is how your brilliant plan failed. Netflix has probably already paid for the DVD. So, where the WB was once generating a little revenue by me watching through Hulu. They decided they wanted a bit more and thought they could capture that themselves, but now they lose out on the additional revenue for seasons 3-7 since Netflix has already paid for the DVDs I will be watching it on.
So, if you are the WB, you could toss a few more million bucks at bringing your player up to the industry standards, go back to letting people who are good at streaming stream your show, or just let me watch it on DVD. It doesn't matter to me, I will just work withing the system to get the show I want, at the time I want, and at the price I want. Heck, I would even watch more commercials on Hulu.